We collaborated with the VisitPITTSBURGH team on a shareable moment of surprise, highlighting the city's hidden gems. We popped up at outdoor festivals, where attendees eagerly lined up to participate; each guest took a personality quiz, then turned a glowing, oversized crank to receive their Pittsburgh Persona mini (Incline, Pierogi, Rover, Neighborly Sweater, Terrible Towel, or Wildcard) and an AI-generated itinerary for the perfect day in the 'Burgh, tailored to their tastes.