Overview

Torani partnered with Deeplocal to create the Flavor Factory, the brand’s first experiential pop-up celebrating 100 years of innovation. This interactive space blended play and technology to immerse guests in Torani’s history, philanthropy, and product offerings through hands-on installations such as digital personality quizzes, custom recipe generators, touch-based discovery walls, and a mixology bar lit by responsive LED cues. The environment combined physical design and interactive tech to showcase Torani’s legacy of flavor innovation, transforming the space into a whimsical, candy-colored experience. Following the pop-up, the Flavor Factory was adapted into a mobile trailer version, now touring five cities across the U.S.